PRIVACY NOTICE

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INNOVATION FINTECH, SCP (trade name: INNOVATION), with registered address at 12 No. 62A, San Antonio Cinta, Mérida, Yucatán, C.P. 97139, is responsible for the use and protection of your personal data. In this regard, we inform you of the following:

Privacy Department

To address any request regarding the exercise of your ARCO rights, to revoke the consent you have given us for the processing of your personal data, to limit the use or disclosure of your data, or regarding the purposes for which your personal data is processed, our Privacy Department is available at the following contact points:

Privacy Department

Email: info@financialgroup.mx

In order to communicate with you, we need the following personal and contact information for your request:

• Name of the cardholder

• Letter of authorization if the request is made by someone other than the cardholder

• Copy of the cardholder's ID

• Email

• Phone number

After receiving your request, you will receive our response within a maximum of twenty business days using the contact methods you provide.

 

For what purposes will we use your personal data?

We will use the personal data we collect from you for the following purposes, which are necessary for the service you request:

• To enable registration on the site

• To access site content

• For billing and collection purposes

Additionally, we will use your personal information for the following secondary purposes that are not necessary for the requested service, but that allow us to provide you with better service:

• To send you advertising

If you do not wish your personal data to be processed for these additional purposes, you may indicate this in the medium through which you provide your personal data by selecting the corresponding option.

Refusing the use of your personal data for these additional purposes cannot be grounds for us to deny you the services and products you request or contract with us.

 

What personal data will we use for these purposes?

To carry out the purposes described in this Privacy Notice, we will use the following personal data:

• Contact information

• Identification information

• Employment information

• Financial or asset information

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How can you Access, Rectify, or Delete your personal data, or Object to its use?

You have the right to know what personal data we hold about you, what we use it for, and the conditions under which we use it (Access). You also have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete (Rectification); to request that we delete it from our records or databases if you believe it is not being used in accordance with the principles, duties, and obligations set forth in the regulations (Cancellation); and to object to the use of your personal data for specific purposes (Objection). These rights are known as ARCO rights.

If you wish to exercise your ARCO rights, you may do so by contacting our Privacy Department using the means established in this notice.

 

How can you revoke your consent for the use of your personal data?

You may revoke the consent you have given us, if applicable, for the processing of your personal data. However, it is important for you to keep in mind that we will not always be able to fulfill your request or terminate the use immediately, as we may be required by legal obligation to continue processing your personal data. You should also consider that for certain purposes, revoking your consent will mean that we cannot continue providing the service you requested, or the termination of your relationship with us.

To learn the procedure and requirements for revoking your consent, you can contact our Privacy Department using the means specified in this notice.

How can you limit the use or disclosure of your personal information?

If you wish to limit the use or disclosure of your personal information, you may request this from our Privacy Department through the means specified in this notice.

Additionally, we may provide you with specific procedures and mechanisms by which you can limit the use of your personal information. These specific procedures and mechanisms will be communicated through the means we use to communicate with you or other means we deem appropriate.

Use of Cookies and Tracking Technologies

Cookies are pieces of information in the form of small files that are located on your hard drive and are generated by our website. These files make interaction with our site faster and easier by remembering preferences, behavioral data, or registration data on our site. The information they contain can be used when you visit our site and external sites.

Some of our pages or emails may contain small invisible images called "web beacons" or "pixel tags." Web beacons track your behavior on a page or email in a similar way to cookies.

We inform you that we use cookies and other tracking technologies for the following purposes:

• To allow registration and login to our site

• For the proper functioning of the online store, to save the items you have added to your shopping cart, and to allow payment for them

• To record and analyze behavior within our site for statistical and quality purposes

Additionally, we may use the information for advertising and remarketing purposes. Remarketing is a method that displays our ads on third-party sites based on past visits to our site. Ads may be displayed as banners or suggested posts.

You can request to opt out of the use of cookies for advertising through the Network Advertising Initiative page (English):

www.networkadvertising.org/choices/

To opt out of personalized Google ads:

www.google.com/settings/ads/?hl=es

You can also consult the privacy policies of the companies we use for advertising and remarketing purposes:

Google: www.google.com/intl/es_mx/policies/privacy/

Facebook: www.facebook.com/about/privacy/

If you prefer to disable cookies completely, you can do so in most internet browsers. Please note that this site may stop working properly if you do so. In the most recent versions of Mozilla Firefox, Internet Explorer, and Google Chrome, the option to disable cookies is found in the "Privacy" section of each browser's settings.

How can you learn about changes to this Privacy Notice?

This Privacy Notice may be modified, changed, or updated due to new legal requirements; our own needs for the products or services we offer; our privacy practices; changes in our business model, or for other reasons.

Changes to the Privacy Notice will be communicated through the contact information you provide during registration and through our website at the following address: www.maspyme.mx/aviso-privacidad

I consent to my personal data being processed in accordance with the terms and conditions set forth in this Privacy Notice.